In the last decade, things were not that bad but today, things have completely gone out of hands. Turn on your television and switch to your favorite movie channel at around 8:50 when the movie is about to end. Then as soon as the movie ends, just see what they do with the credits. In a not so distant past the credits used to roll at the normal screen with the movie soundtrack playing in the background. That used to take close to five minutes. And some soundtracks used to be nice. So on occasions you would even wait for the credits. But not anymore. Now the following happens:
- credits role at about the 5 times the speed.
- The screen is divided into half and you can’t even read the credits.
- Soundtrack does not play anymore.
- You see the trailer for another movie which will come on the channel.
- The announcer tells you what is coming next.
- In about a minute, the next movie begins.
It’s the same with any other respectable TV channel too. Yeah even the ones with the daily soaps. Gone are 2 minute intro jingles. One show ends and the other begins, sometimes so quickly that I suspect, if you are into the saas bahu crap, and there are 2 saas bahus coming one after another, you may not even realize which show you are watching as it might simply feel like the next scene of the same show.
What is the primary reasons for this ? It’s the growing number of choices of course. I don’t even know how many channels are there on my television. The channels know I will switch to another one if I face so much as a one minute long delay in what I am seeing. But if they really have this in mind, what is the point of having super long commercial breaks in between the movies? I mean the chances of me coming back to watch the full movie are next to nil when I know the channel is going to keep on increasing the duration of the break as the climax approaches. Movies on television are now more or less extended trailers for me. If I like something, I might “rent” it later. In fact I can’t remember the last time I watched a complete film on television. And even if I do decide to watch the complete film, do they take me to be a sucker who will sit and wait for the commercial break to end and watch all the commercials? Of course I will switch to another channel.
People don’t mind 10 breaks in an hour as long as those breaks are less than a minute long. In 10 breaks, one can easily show about 30 commercials. This is what happens in a regular cricket match and that is why the rate of advertisement in a cricket match is always so high. It is amazing how TV channels fail to acknowledge this fact. A recent blockbuster can be a huge event if they would simply allow the audiences to see it. Just have a short break every 5 minutes or so and it will be worth the advertiser’s money too since now the people will actually “see” the ad since they won’t mind sitting and waiting for the movie to resume.
PS: And enough with the fucking beeps already. Don’t show Pulp Fiction if you have to beep out the f word (that’s more than 200 beeps). It’s just too fucking irritating to watch any decent English movie on television because of this crappy dialogue censorship. Either grow up or stop showing “beepy” movies before 11 PM.